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Pricing

Simple, honest pricing

Start free for 14 days — no credit card required. Choose the plan that fits, add power-ups only when you need them, and change or cancel anytime.

Plans

Choose the plan that fits

Every plan includes the full AI agent, lead capture, and 24/7 availability. Power-ups like Appointment Booking are optional add-ons you turn on only when you need them.

Starter

For small sites getting started

$39.99/mo
Billed monthly
100 conversations / mo*
  • 1 AI chat agent, trained on your website in minutes
  • Lead capture with email alerts
  • Full widget styling to match your site
  • Basic analytics + Google Analytics integration
  • Appointment-ready: add Booking anytime
  • Email support
Start free trial
Most popular

Growth

For businesses scaling leads

$59.99/mo
Billed monthly
350 conversations / mo*
  • Everything in Starter, plus:
  • Remove UpChat branding
  • Zapier automation (5,000+ apps)
  • Advanced analytics + conversation quality scores
  • Export conversation history
Start free trial

Scale

For teams with high volume

$149.99/mo
Billed monthly
1,000 conversations / mo*
  • Everything in Growth, plus:
  • Priority support
  • Support ticketing for your customers
  • Team roles & permissions
  • Onboarding call with our team
Start free trial

Need more conversations or a custom plan? We'll build one for you.

Talk to sales

Want us to set it up? White Glove Setup: We build, train and launch your chatbot in days.

$299 one-timeAdd to my plan

*A conversation counts when a visitor sends at least one message. Widget opens, welcome messages and quick-button taps are free — we only count real conversations.

Power-ups for every AI Agent

Extend your agent to new channels. Enable them anytime from your dashboard.

Live Chat

$15/seat/mo
No platform fee

Jump into any conversation as a real human agent — your bot hands off seamlessly.

  • Human handoff mid-conversation
  • Real-time agent dashboard
  • Per-seat pricing

Appointment Booking

$49.99/mo
Unlimited bookings

Your AI agent qualifies visitors, books in-chat and syncs your calendar in real time.

  • AI books appointments
  • Automated email reminders
  • Unlimited bookings, one price
Popular

Text/SMS Agent

$19.99/mo
250 texts

AI agent that handles SMS conversations with your customers. Base fee plus metered per-text usage.

Coming soon

Call Taking

$59/mo
150 minutes

AI receptionist that answers your inbound calls. Includes one local number; overage billed from your prepaid balance.

Must have

HIPAA ComplianceComing soon

Signed Business Associate Agreement, PHI access audit log, enforced two-factor auth, 90-day conversation retention, and locked-down data handling across your whole account.

BaseComing soon
$199/account/mo

BAA coverage for AI chat, live chat and Upchat booking.

Voice & TextComing soon
$399/account/mo

Everything in Base, plus BAA coverage for the phone agent and SMS.

What's included in every plan

No feature-gating the basics. Every UpChat plan comes with the full agent — you scale seats, chatbots, and power-ups, not core capability.

  • The full AI agent

    Every plan runs the same context-aware AI agent, trained on your website, services, and FAQs — no stripped-down tier.

  • Lead capture built in

    Collects names, emails, and phone numbers mid-conversation and syncs to your CRM — capturing contact info in 89% of sales chats.

  • 24/7 availability

    Your agent answers nights, weekends, and holidays — when nearly half of all conversations actually happen.

  • 9,000+ integrations

    HubSpot, Shopify, and Slack out of the box, plus 9,000+ apps through Zapier.

  • English & Spanish

    Responds automatically in English and Spanish — no extra configuration needed.

  • No lock-in

    Month-to-month billing, a 14-day free trial, and no long-term contracts. Upgrade, downgrade, or cancel anytime.

Pricing FAQ

Is there a free trial?

Yes — every plan starts with a 14-day free trial, and you don't need a credit card to begin. You only pay once you decide UpChat is right for you.

How much does UpChat cost?

Plans start at $39.99/month for Starter, with Growth and Scale tiers for higher volume and more chatbots. The table above always shows current pricing and exactly what's included in each plan.

Can I pay annually?

Yes. Every plan can be billed monthly or annually, and annual billing comes at a discount — toggle between the two in the pricing table above to compare.

What are power-ups?

Power-ups are optional add-ons you can turn on per chatbot when you need them — like Appointment Booking, which lets your agent show real availability and confirm appointments right in the conversation. You only pay for the ones you use.

Can I change plans or cancel later?

Anytime. UpChat is month-to-month with no long-term contract — upgrade, downgrade, or cancel from your dashboard whenever your needs change.

What happens when my trial ends?

At the end of your 14-day trial you pick a plan to keep your agent live. Nothing is charged automatically — you're only billed once you choose a plan and enter payment details.

Do I need a developer to get started?

No. Most customers go live in under five minutes: sign up, train the agent on your website, customize the widget, and paste one snippet. No code required.

Try UpChat free for 14 days

Deploy your AI agent, capture leads around the clock, and see the results before you pay a cent.